Thanks to everyone for the response to yesterday’s post… Just wanted to share a few of the fabulous comments we’ve had – not to be vain, but to make a point. There will be some dark days ahead where no sales are made and you have to dig deep. Remembering great feedback is a good [...]
Our story
Getting Real from 37 Signals is a book and set of principles which has had a profound effect on us. We’re launching a new web business over the coming months. Watch our story unfold as we describe the ups and the downs and how we’ve applied Jason Fried’s Getting Real.
What are we building?
For obvious reasons, at the moment, we can’t talk about the nature of the application we’re going to launch later this year. What we can tell you though is that it’s going to be built upon the principles in Getting Real.
What will you learn from us?
You will learn from our mistakes and our successes. We are building a business from a clean sheet of paper in about 3 months, spending very little, but hoping to have a big impact on the world. Share in our journey.
Lessons learned from The Partner
Published on October 13, 2010
I like lists. Here’s one from The Partner on his learnings from the last 168 days. To be honest – read this and you have a summary of the entire blog! You need to work with someone who compliments your skills and respect how they work. I absolutely could not have seen this through without [...]
Start your Engines
Published on October 13, 2010
If you’ve been following this diary since May 2010, then you will know that many of our post titles have been taken from chapters from the Getting Real book. Whilst this is DEFINITELY not the end (far from it in fact) it did seem appropriate to end this phase of the journey with the title [...]
Some lessons learned
Published on October 12, 2010
Thanks to everyone for their emails on our last post – it was great to finally be able to show what we’ve been up to. You’ve probably now got a good idea of what this is all about. Tomorrow, we’ll reveal the application in full and the marketing site, show you how to get a [...]
Just teasing
Published on October 8, 2010
Earlier this week, we promised we’d start revealing what we’ve been up to over the last few months. Well, here’s a taster. To say we’re proud of what we’ve achieved is an understatement. The hard work is only just beginning though – that’s for sure. At the moment we have an asset. In a few [...]
A powerful promo site
Published on October 6, 2010
So as we said yesterday, the doors are open and we’re now in the process of contacting all the people who have an expressed an interest in the service during our build. Where possible, we’re planning on hand holding customers through the sign up and trial process face to face if appropriate, so that we [...]
We’re live…
Published on October 5, 2010
What another few days it’s been – some late nights, twice the effort that was expected, but the end result is now all but there and this morning at 9am UK time, ONE WORKING DAY later than we had planned, we put our marketing site live. But we’re not telling anyone about it yet… Let [...]
Better, Not Beta
Published on September 22, 2010
Don’t mind telling you the last couple of days have been 15 hours a piece… late nights, lots of testing and lots of decisions. It’s good enough for us to give to our first few customers and we’ve essentially hit our 1 October deadline to have it ready which has been no mean feat. The [...]
Apologies for the downtime
Published on September 21, 2010
For those of you who subscribe via RSS, you wouldn’t know this – however unfortunately, the less technically able of the partnership The Partner (ahem) left maintenance mode switched on overnight – thank you to the many of you who wrote asking what was going on…! The message you saw was meant for the end [...]
Get Email alerts for new articles
What’s this all about?
The Partner and I are launching a new web business over the coming months. Watch our story unfold as we describe the ups and the downs and how we’ve applied Jason Fried’s Getting Real.
Whose story is this?
My name is Mark Copeman. I've been running online and offline businesses for a few years now. The Partner and I have decided to document publicly this new venture to show others what's possible when you follow the great guiding principles in this book...

