Our story

Our story

Getting Real from 37 Signals is a book and set of principles which has had a profound effect on us. We’re launching a new web business over the coming months. Watch our story unfold as we describe the ups and the downs and how we’ve applied Jason Fried’s Getting Real.

It’s not just about the money

Thanks to everyone for the response to yesterday’s post… Just wanted to share a few of the fabulous comments we’ve had – not to be vain, but to make a point. There will be some dark days ahead where no sales are made and you have to dig deep. Remembering great feedback is a good [...]

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Lessons learned from The Partner

I like lists. Here’s one from The Partner on his learnings from the last 168 days. To be honest – read this and you have a summary of the entire blog! You need to work with someone who compliments your skills and respect how they work. I absolutely could not have seen this through without [...]

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Start your Engines

If you’ve been following this diary since May 2010, then you will know that many of our post titles have been taken from chapters from the Getting Real book. Whilst this is DEFINITELY not the end (far from it in fact) it did seem appropriate to end this phase of the journey with the title [...]

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Some lessons learned

Thanks to everyone for their emails on our last post – it was great to finally be able to show what we’ve been up to. You’ve probably now got a good idea of what this is all about. Tomorrow, we’ll reveal the application in full and the marketing site, show you how to get a [...]

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Just teasing

Just teasing

Earlier this week, we promised we’d start revealing what we’ve been up to over the last few months. Well, here’s a taster. To say we’re proud of what we’ve achieved is an understatement. The hard work is only just beginning though – that’s for sure. At the moment we have an asset. In a few [...]

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A powerful promo site

So as we said yesterday, the doors are open and we’re now in the process of contacting all the people who have an expressed an interest in the service during our build. Where possible, we’re planning on hand holding customers through the sign up and trial process face to face if appropriate, so that we [...]

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We’re live…

What another few days it’s been – some late nights, twice the effort that was expected, but the end result is now all but there and this morning at 9am UK time, ONE WORKING DAY later than we had planned, we put our marketing site live. But we’re not telling anyone about it yet… Let [...]

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Better, Not Beta

Don’t mind telling you the last couple of days have been 15 hours a piece… late nights, lots of testing and lots of decisions. It’s good enough for us to give to our first few customers and we’ve essentially hit our 1 October deadline to have it ready which has been no mean feat. The [...]

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Apologies for the downtime

For those of you who subscribe via RSS, you wouldn’t know this – however unfortunately, the less technically able of the partnership The Partner (ahem) left maintenance mode switched on overnight – thank you to the many of you who wrote asking what was going on…! The message you saw was meant for the end [...]

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